Check
Five test questions in four AI search tools plus a technical check of your website, in writing in 2 working days.
€0
Request a check →Visibility in AI search
Visibility in AI search means that ChatGPT, Gemini or Copilot finds your business and describes it correctly when a customer asks for advice. Check €0, fix from €590 + VAT.
What it means
More and more people ask AI things like “who builds websites for law firms” or “best accounting firm in Espoo”. The AI searches the web for an answer, reads the pages it finds and recommends a few businesses. It often shows its sources as links.
If the AI can't reach your website, doesn't understand what you do or can't find mentions of you elsewhere, it recommends a competitor. Visibility in AI search means getting these three things right.
According to Google's own guidance, there is no separate secret trick for AI search: the same things that help on Google also help in AI search.
Three things decide it
AI can reach your website
Many firewalls and hosting services block AI bots by default. For example, the firewall on Luellux's own website blocked some of them until October 2026, when the setting was checked.
AI understands what you do
Services, prices, area and contact details are stated clearly as text and in a machine-readable form. Every service has its own page and questions get direct answers.
People mention you elsewhere
AI trusts a business it can also find information about elsewhere: Google Business Profile, reviews, directories and articles. The details must be the same everywhere.
How I check visibility
I ask ChatGPT, Gemini, Copilot and Perplexity the same five questions and note whether your business is mentioned and whether the details are correct:
- What is [your business] and what does it do?
- Recommend [your service] in [your city].
- How much does [your service] cost at [your business]?
- Is [your business] reliable? What do customers say?
- Compare [your business] and [your competitor].
I also check whether AI bots can reach your website, whether the text can be read without code run by the browser and whether your business details are marked up in machine-readable form. You get the results as a written report in 2 working days.
The answers vary by who asks and when. That is why the check is a snapshot, not a promise about the future.
What gets fixed
Bot access
Firewall and website settings are checked so that search engine and AI search bots can reach the website.
Readable text
Important content appears on the page as text, not only in images, videos or code loaded in the browser.
Machine-readable business details
Name, services, prices, area and contact details are marked up in a form that search engines and AI read directly.
Direct answers
Your customers' real questions and short answers on the website, for example price, schedule and service area.
Same details everywhere
Google and Bing business profiles, directories and social media give the same details about your business.
Genuine reviews
Review requests to customers following Google's rules. No bought or fake reviews.
Prices
Start with the free check. Take the next step only when you know what is worth fixing.
Website fix
Your current website put right: bot access, readable text, machine-readable business details and direct answers.
from €590, largest €990
See pricing →Monitoring
Every month I track how your business shows up on Google and in AI search, and report the changes.
€180/month
Read about maintenance →Prices + VAT 25.5% (Finnish VAT). For new websites, the basics for AI search are included in every package at no extra cost, from €900. Websites for small businesses →
What I don't promise
I don't promise a ranking in AI answers or on Google. Nobody can reliably promise that, because the same question gives a different answer each time and AI cannot be steered directly.
I promise what is in my control: AI can reach your website, your details are correct and consistent, and you get a written report on what was done.
Show technical details
Technical terms explained:
- GEO (generative engine optimisation) and AEO (answer engine optimisation): English names for optimising for AI search. According to Google's guidance, it is search engine optimisation (SEO), not a separate technique.
- Bots: OAI-SearchBot and ChatGPT-User (ChatGPT), Claude-SearchBot, PerplexityBot, Bingbot (Copilot) and Googlebot (Gemini and Google's AI answers). Their access is checked in the robots.txt file and the firewall, for example Cloudflare's AI bot setting.
- Text in static HTML: not all bots run JavaScript, so important content is in the page's basic HTML.
- Schema.org (JSON-LD): a machine-readable description of the business (Organization, LocalBusiness), services (Service) and questions (FAQPage).
- llms.txt: a small text file for AI. It is cheap to make, but there is no evidence of its effect on visibility, and Google does not use it.
FAQ
What does visibility in AI search mean?
It means that ChatGPT, Gemini, Copilot or Perplexity finds your business and describes it correctly when a customer asks for advice. It is built on the same things as visibility on Google.
How does ChatGPT choose the businesses it recommends?
It searches the web and recommends businesses with clear and consistent information in several sources: their own website, business profiles, reviews and mentions elsewhere. The exact selection method has not been published.
Can you buy visibility in AI search?
Not directly. Ads are a different thing from an AI recommendation: the recommendation comes from the information on your website and elsewhere on the web, and it cannot be bought.
How much does fixing AI search visibility cost?
Check €0. Fixing your current website from €590, largest €990. Monthly monitoring with reports €180/month. Prices + VAT.
How long until the changes show?
Fixing bot access can show within weeks. Building up mentions and reviews takes months. That is why it pays to measure results again with the same questions.
Do you need a separate page for AI?
No. AI reads the same page as your customers. What matters most is that services, prices and area are stated clearly and questions are answered directly.
Is this included in a new website?
Yes. In every Luellux website package, bot access, readable text and machine-readable business details are set up at no extra cost.
Three ways to start
-
Free website review
Tell me your website address. In 2 working days you get a report on what is worth fixing.
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15-min call
Book a time straight from the calendar. Google Meet, no sales pitch.
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Start a project
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